Media analysis the apprentice (Amber) Essay Example for Free

Media analysis the apprentice (Amber) Essay The purpose of the introduction to The Apprentice is to introduce the programme to its audience; the main aim is to gain TV ratings so the first four minutes are crucial in drawing in the audiences’ attention and making the show interesting and appealing to the target audience so they continue to watch. There are many visual codes in the opening of the programme. The contestants are first introduced and the camera is watching them enter the city of London. All of the contestants are shown near or on some form of transport, this could symbolise how the best people have been chosen from all over the country to come to one business orientated and busy city to compete for one life changing journey. Furthermore, the journey is metaphorically amplified by the contestants carrying suitcases and walking forwards, this creates a sense of them embarking on a life changing journey together with only one outcome. This is anchored by the dialogue the contestants use, for example â€Å"I am a winner† this shows to the audience that this is going to be an intense battle to find the winner. The contestants are seen walking in a group together over a bridge, this could connote the ‘bridge to successes’ and they are walking over to the other side trying to gain the success that they want, which again signifies a journey and the camera movement used here is tracking the whole group so the audience know that they will be following them on the journey. The programme is set in London which is pragmatically suggesting this is the centre of business in the United Kingdom and that’s why they have gathered here. In the clip the audience are shown how busy the city is by the amount of transport and people, this could suggest that there is competition between the contestants and also competition in the business world. The scene is set at dawn this connotes the idea that business never rests in London and that the business world is awake and ready. There are also visual codes displayed by the characters that anchor business; firstly all of the contestants are dressed smart, in suits or skirt suits. They also all carry some form of briefcase which is stereotypically something that a business person has with them all the time. When the characters speak they pragmatically and stereotypically show that they are business minded people â€Å"I am the best† â€Å"I am what Alan Sugar is looking for† are examples of what are said and these are expressed in a very strong, arrogant and argumentative way. In the opening there is a point where the audience are shown Alan Sugar on top of a large building in the central of London looking out to the city which suggests his power, this is anchored by the camera shot used here which is a low angle, this connotes the idea that he is a powerful man and the centre of attention, the use of the camera movement ‘crab’ also anchors his power as it arcs around Alan Sugar so we are given a 360 degree view of him and the city. Sound is used to anchor Alan Sugar’s power throughout; the soundtrack and underscoring music builds up into a dramatic tension when he is talking to the contestants and when the camera is focusing on him. Furthermore, the iconic dialogue â€Å"you’re fired† is repeated more than once in the scene, something which is significant to his persona and something the audience recognise. This is reinforced with the crop shop of Alan Sugar’s hand pointing towards the fired contestant, in addition to this the crop shot also creates a sense of mystery as the audience are left unaware of the contestant that has been fired and who he is pointing at, so they are left wanting to watch the show with the suspense that all but one contestant will be fired and they can try judge who he will fire within the programme. The contestants are portrayed as weak when they are around Alan Sugar; there are lots of reaction shots used to show their expressions and reactions to the tasks and what Alan Sugar says to them, this shows his power over them and signifies the meaning of the programme and his role and the contestants’ role. The underscoring music also adjusts to the mood and atmosphere and is anchorage for what the contestants are portraying themselves as, at the beginning when the contestants are trying to display power then the music is louder and faster but when they are portrayed as more vulnerable facing Alan Sugar the music is quieter and slower and towards the end of the opening fades out into the beginning of the programme. I think that the opening scene of The Apprentice is very successful in fulfilling its purpose. I feel that it engages the audience by the visual codes and they all create a strong anchorage for what the programme is about. There are many different camera shots, angles and movements used which again draws in the audience’s attention and makes them want to carry on watching the programme. Finally, the mix of the soundtrack and underscoring music with the dialogue allow the opening to intensify reality and give an insight into the programme and also the contestants and Alan Sugar.

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To what extent did the Carter Doctrine impact 9/11? This investigation evaluates the Carter Doctrine and the impact it had on 9/11. In order to successfully investigate the Carter Doctrine and its impact, one would have to evaluate its role in events leading to the tragedy of 9/11. The Carter Doctrine will be analyzed from the different perspectives such as different countries in the Middle East specifically the countries the terrorists of 9/11 were from. Those terrorists and those they worked will be analyzed for their philosophies on the US’s participation in the Persian Gulf. However, this particular investigation will not investigate the different forms of government of the Persian Gulf and the US. Summary of Evidence †¢ The Carter Doctrine was first introduced during the State of Union Address January 1980 by President Jimmy Carter. †¢ This doctrine stated that the US would use military force when deemed necessary to protect its interest in the Persian Gulf. †¢ President Carter turned his attention to the Middle East after all the political issues and conflicts with countries such as the Soviet Union and Vietnam. †¢ When President Jimmy Carter said, â€Å"an attempt by any outside force to gain control of the Persian Gulf region will be regarded as an assault on the vital interests of the United States,† to be â€Å"repelled by any means necessary,† his intention was to caution the Kremlin against any thoughts about declaring Soviet territory over the world’s energy heartland. †¢ The various interpretations of the Carter Doctrine made by Presidents are a key factor in its multiple consequences. †¢ To help implement his doctrine, President Carter formed the Rapid Deployment Joint Task Force and launched a chain of U.S. basing arrang... ... the natural resources of the region was successful. However, this success came with its own consequences. The process of securing the states’ interest was complicated. As the Carter Doctrine was used to justify the actions of the United States in the region, the residents of the region were not okay with this. The level of detest grew, and actions began to take place that hinted at the United States need to bring to a halt the influence they had on the region. Groups began to form and the mission of Al-Qaeda began. The influence and the constant policies the United States had in the Middle East resulted in hatred. The attack of 9/11 is clearly a consequence of the Carter Doctrine, and there is no way around it. Isolationism ended, and the Carter Doctrine was written to justify all actions done in the Persian Gulf leading to opposition and the tragic event of 9/11.

Foundation and Empire Prologue

The Galactic Empire Was Falling. It was a colossal Empire, stretching across millions of worlds from arm-end to arm-end of the mighty multi-spiral that was the Milky Way. Its fall was colossal, too – and a long one, for it had a long way to go. It had been falling for centuries before one man became really aware of that fall. That man was Hari Seldon, the man who represented the one spark of creative effort left among the gathering decay. He developed and brought to its highest pitch the science of psychohistory. Psychohistory dealt not with man, but with man-masses. It was the science of mobs; mobs in their billions. It could forecast reactions to stimuli with something of the accuracy that a lesser science could bring to the forecast of a rebound of a billiard ball. The reaction of one man could be forecast by no known mathematics; the reaction of a billion is something else again. Hari Seldon plotted the social and economic trends of the time, sighted along the curves and foresaw the continuing and accelerating fall of civilization and the gap of thirty thousand years that must elapse before a struggling new Empire could emerge from the ruins. It was too late to stop that fall, but not too late to narrow the gap of barbarism. Seldon established two Foundations at â€Å"opposite ends of the Galaxy† and their location was so designed that in one short millennium events would knit and mesh so as to force out of them a stronger, more permanent, more benevolent Second Empire. Foundation (Gnome Press, 1951) has told the story of one of those Foundations during the first two centuries of life. It began as a settlement of physical scientists on Terminus, a planet at the extreme end of one of the spiral arms of the Galaxy. Separated from the turmoil of the Empire, they worked as compilers of a universal compendium of knowledge, the Encyclopedia Galactica, unaware of the deeper role planned for them by the already-dead Seldon, As the Empire rotted, the outer regions fell into the hands of independent â€Å"kings.† The Foundation was threatened by them. However, by playing one petty ruler against another, under the leadership of their first mayor, Salvor Hardin, they maintained a precarious independence. As sole possessors, of nuclear power among worlds which were losing their sciences and falling back on coal and oil, they even established an ascendancy. The Foundation became the â€Å"religious† center of the neighboring kingdoms. Slowly, the Foundation developed a trading economy as the Encyclopedia receded into the background. Their Traders, dealing in nuclear gadgets which not even the Empire in its heyday could have duplicated for compactness, penetrated hundreds of light-years through the Periphery. Under Hober Mallow, the first of the Foundation's Merchant Princes, they developed the techniques of economic warfare to the point of defeating the Republic of Korell, even though that world was receiving support from one of the outer provinces of what was left of the Empire. At the end of two hundred years, the Foundation was the most powerful state in the Galaxy, except for the remains of the Empire, which, concentrated in the inner third of the Milky Way, still controlled three quarters of the population and wealth of the Universe. It seemed inevitable that the next danger the Foundation would have to face was the final lash of the dying Empire. The way must he cleared for the battle of Foundation and Empire.

The Dangers Of Modern Eating - 1216 Words

The Dangers of Modern Eating There is a serious problem with the health of people in American society, and most of the problems have been connected to food and nutrition. This society now relies heavily on a lot of flavorings. This convenience has come at a cost; obesity is now considered to be at epidemic proportions, especially in the United States. Obesity itself is the leading cause of dangerous health problems, like diabetes and cardiovascular issues. The food supply in today’s American society is largely unhealthy, so people need to be more educated about the problem in order to make healthier decisions. Big companies want us to believe that they are telling us the truth about the food consumers eat. Consumers once relied on them†¦show more content†¦There are three food categories that your food will come packaged when you buy it from the stores, types I that the food is not manufactured, type II items classified as type I; decrease in nutrients; manufacturing as cause, and type III assorted from type I, type II; â€Å"ultra-processed†. But type III is the worst of them all because they add more sugar, extra fats; and extra salt. All ingredients that are on the back of labels is not all edible items for you to eat (Mientka). The FDA has been cracking down on companies about misleading their products as organic, too much manufacturing to say edibles untouched (Mientka). Families that can’t afford organic food buy the next best thing that is affordable, therefore 61% mostly manufactured food; calorie intake; families of a study done in 2000-2014 (‘† The pros and â€Å"’). And 16% somewhat manufactured;  ¾ calorie intake; coming from manufacturing food (‘†The pros and â€Å"’). Big companies like PepsiCo have been inserting large numbers of unhealthy ingredients in their drink that leave buyers clueless on what the product is. Like vegetable oil, and fire retardant that had to be taken out (Stanford and Bloomberg). The more money a companies has the more likely for a better shelves level so it’s easier for customers to grab. In this society a numerous amount of people like to get their food quickly, they don’t want to sit